---
title: "WhatsNovels AD"
url: "https://www.growthfyi.com/library/whatsnovels-ad"
published: "2022-12-06T11:59:00Z"
updated: "2022-12-06T12:37:14Z"
authors: ["Team Growthfyi"]
---

# WhatsNovels AD

[Embedded content](https://drive.growthfyi.com/videos/17-1.mp4)

Description

People are not reading books. But are reading something else: text messages. So, we transformed literature into messages exchanged among books characters - and made literature part of conversations again.

This student campaign titled 'WhatsNovels' was published in Brazil in March, 2022. It was created for the brand: Penguin, by ad schools: Cásper Líbero and Escola Cuca. This Design, Digital, and Direct media campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted 6 months ago by Copywriter: João Eustachio.

Credits

Advertising School: Cásper Líbero, Escola Cuca, São Paulo, Brazil  
Art Director: Gabriel Santos  
Copywriter: João Eustachio  
Instructor: Filipe Sanches